Privacy policy and general advertising policy including cancellation and refunds.

Privacy policy

At Rural World ("Rural World"), we take your privacy seriously. This Privacy Policy describes our privacy practices and policy regarding the collection and use of information (including personally identifiable information) made available to us through the website (the "Rural World Site").
You are, of course, free to use the majority of the Rural World Site without providing any information to us. However, to the extent that you or other users do provide or make available any information to us, that information can generally be categorized as either anonymous or personally identifiable. Anonymous information is information that cannot be traced back to a specific individual. Personally identifiable information is information from which you or another individual can be identified. This information can include your name, email, address, postcode, age, etc.

Opt In When you register as a member of Rural or sign up for any of the services that we offer to members or other users on a subscription basis, for example, newsletters and/or email communications about news and events ("Services") you will be asked to 'opt in' to our Privacy Policy i.e. to confirm that you agree to our use of any personally identifiable information that we may collect from you or be provided with by you in connection with your use of the Site. By 'opting-in' you agree to our use of your information in accordance with the terms of this Privacy Policy. If you do not provide your consent, you will not be able to become a member of and/or use the Services. If you do subscribe to any of our Services you may also unsubscribe from the relevant distribution list(s) at any time. You may also withdraw your consent to our use of any other personally identifiable information that we hold on you at any time. If you wish to unsubscribe from our Services or withdraw any consent that you have previously provided to our use of your personally identifiable information, please see paragraph 12 below (Unsubscribing, Correction and Deletion of Personally Identifiable Information).

Our privacy policy is simple.

1. Collection of Personally Identifiable Information
Rural World collects the details provided by you when you register as a member of or sign up for any of our Services together with any personally identifiable information we learn about you through your use of the Services. For example, we may collect additional personally identifiable information through your participation in any promotions and competitions offered by us. We will notify our members when we make any material changes to our Privacy Policy that affect the use of any personally identifiable information we collect. We will not make new use of any personally identifiable information which Rural World gathered from individual members or users prior to any such change in our Privacy Policy without first obtaining the member's or user's consent for any new uses.

2. Security
The security of your personally identifiable information is a priority to us. Unfortunately, no security system, or system of transmitting data over the internet, can be guaranteed to be 100 per cent secure. As a result, while we strive to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and our servers, or any information provided to us or to any third party through or in connection with the Rural World Site. You provide all such information at your own risk.

3. Newsletter and Email Communications Subscribers
If you decide not to become a member of but wish to subscribe to one or more of our newsletters or email communications services, we will need to collect your email address in order to send our newsletters and/or email communications to you. We will not use your email address for any purpose except in connection with sending you the newsletters and/or emails you have requested, maintaining our subscription and unsubscription lists, communicating with you in the event of a change in the ownership of Rural World or its business, or notifying you of changes to the Rural World Site, business practices, Terms of Service or Privacy Policy, unless (i) we are required to do so by applicable law or pursuant to a court or similar order; (ii) as deemed necessary, in Rural World's discretion, to protect the legal rights or the property of Rural World, a member or third party, or to prevent personal injury; or (iii) you have provided your consent for us to do so.

4. Sensitive Personally Identifiable Information
It is possible that the selections you make or information that you provide when using our Services may indicate information about you that is sensitive such as the state of your health or your sexual orientation. As with all of the personally identifiable information you provide to us, you can be assured that any sensitive information you choose to supply to us will be used only in accordance with this Privacy Policy and/or applicable law.

5. How we use the Personally Identifiable Information you provide
We use the personally identifiable information we collect to supply our Services to you. We may also use your contact details to communicate with you (including without limitation in the event of a change in ownership of Rural World or its business, our business practices, or our Terms of Service or Privacy Policy). Except where you have asked us not to, we may contact you by email, post, text message or telephone. We may also use your personally identifiable information to send you information, special offers, promotions, coupons and free samples whether on behalf of ourselves or our group companies or on behalf of carefully selected third parties.

6. Disclosure of your Personally Identifiable Information
Your personally identifiable information may be passed to and used by our group companies including our parent company in the United Kingdom and to our third party partners and service providers in connection with providing services to you over the Rural World Site, delivering or making the Services available to you and/or in association with our operation of the Rural World Site. Please note that some of our group companies and third party partners and service providers may be located overseas in countries which do not have as extensive data protection laws as in the United Kingdom.

We may also disclose your personally identifiable information in the following instances: (i) if we are required to do so by applicable law or pursuant to a court or similar order; (ii) as deemed necessary, in Rural World's discretion, to protect the legal rights or the property of Rural World, a member or third party, or to prevent personal injury; and/or (iii) in connection with a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the assets or stock of Rural World or its affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings). In addition, Rural World reserves the right to allow access to its systems to third parties providing necessary technical services when such access is required in order to provide those services and to provide your personally identifiable information to third parties who provide services on behalf of Rural World, provided that such third parties are bound by Rural World's Privacy Policy.

7. Other Web Sites
Where we provide links to third party web sites (whether or not they are affiliated with Rural World and even if Rural World branding appears on these sites), such sites are not controlled by us and are not covered by this Privacy Policy. These links are provided for your convenience only. If you access these sites by using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy. Although where possible we endeavour to ensure that the site operators abide by our Privacy Policy, we cannot guarantee that they will and you are advised to check the privacy policy of such third parties before providing information to them.

8. Cookies

Use of Cookies on our Site
A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the 'lifetime' of the cookie, and a value, usually a randomly generated unique number.

Two types of cookies are used on this website:
session cookies - temporary cookies that remain in the cookie file of your browser until you leave the site; persistent cookies - these remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Cookies can help a website to arrange content to match your preferred interests more quickly. Most major websites use cookies. How we use cookies on our website and what information we collect

Session cookies:
  • To allow you to carry information across pages of our site and avoid having to log-in many times.
  • Within registration to allow you to access stored information.

Persistent cookies:
  • To help us recognise you as a unique visitor (just a number) when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
  • To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.
  • Within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.
  • To store registration information so that if you are a member you only have to re-enter your password (instead of all your registration information) each time you visit the site, and so that the site can recognise you as a member.

We do not pass any personally identifiable information obtained by cookie use to third party advertising companies.

Third-party cookies:

Third parties serve cookies via this site. These are used for the following purposes:
  • To serve advertisements on our site and track whether these advertisements are clicked on by users.
  • To control how often you are shown a particular advertisement.
  • To tailor content to your preferences.
  • To count the number of anonymous users of our site.
  • To aggregate anonymised information for marketing purposes.

Use of web beacons
Some of our web pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third-party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

Disabling or enabling cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

What can I do to manage cookies stored on my computer?
There are a number of ways to manage cookies. If you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences. You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:
  • Open 'Windows Explorer'
  • Click on the 'Search' button on the tool bar
  • Type 'cookie' into the search box for 'Folders and Files'
  • Select 'My Computer' in the 'Look In' box
  • Click 'Search Now'
  • Double click on the folders that are found
  • 'Select' any cookie file
  • Hit the 'Delete' button on your keyboard
    If you are not using Microsoft Windows Explorer, then you should select 'cookies' in the 'Help' function for information on where to find your cookie folder.

    What can I do to stop cookies being installed on my browser?
    All web browsers enable you to set your cookie preferences before you start surfing.
    Some modern browsers have a feature that will analyse website privacy policies and allow a user to control their privacy needs. These are known as 'P3P' features (Privacy Preferences Platform). If your browser is P3P enabled or you use any similar browser technology, it is possible to set it so that you can choose which cookies to accept or reject. However, P3P and similar technologies may also generate 'compact' or summary privacy policies in machine readable form (for your browser) and/or human readable form (for you). Since, by definition, a summary cannot be comprehensive you should note that our Privacy Policy is the sole authorized statement of our practices with respect to the online collection of personally identifiable information and the use of such information. Any summaries of this policy generated by third party software (such as P3P) or otherwise shall have no legal effect, are in no way binding upon us, neither supersede nor modify this Privacy Policy and shall not be relied upon in substitute for this Privacy Policy.

    9. Third Party Personally Identifiable Information
    You must not disclose personally identifiable information relating to any third party in conjunction with any Service unless you have their express consent to do so.

    10. General
    Your personally identifiable information will be held and used by us in accordance with this Privacy Policy and UK data protection legislation. You have a right to access the personally identifiable information that is held about you. To obtain a copy of the personally identifiable information Rural World holds about you please write to the address below enclosing your name, address, and a cheque for 10 payable to Rural World - Access Right.
    By using the Rural World Site, you confirm your agreement to the terms and conditions of this Privacy Policy and our Terms of Service, incorporated herein by this reference. If you do not agree to this Privacy Policy, please do not use the Rural World Site and do not register for any of the Services. Subject to the provisions above regarding material changes to this Privacy Policy, which we will notify you of, we may change this Privacy Policy from time to time without notice (including, without limitation, on the introduction of new services to our users which affect our privacy practices). Any such change will take effect once the revised privacy policy is available on the home page. You will be bound by any such changes to the Privacy Policy. Therefore, we ask that you bookmark and periodically review this page to ensure your continuing familiarity with the most current version of our Privacy Policy. Your continued use of the Rural World Site following such changes to this Privacy Policy means you accept those changes. You can determine when this policy was last revised by checking the "Last Revised" legend at the top of this Privacy Policy.

    11. Unsubscribing, Correction and Deletion of Personally Identifiable Information
    If you would like to have your personally identifiable information on our database amended or deleted, please contact us by email and we will use commercially reasonable efforts to comply with your request in accordance with the provisions of this Privacy Policy. (We may need to contact you or verify who you are in order to be sure that we are deleting or changing the appropriate information).

    To unsubscribe from Newsletters please contact
    To unsubscribe from email marketing communications please contact
    To unsubscribe altogether from our database, please contact
    When requesting that personally identifiable information be amended or deleted, please keep in mind that there will be residual information that will remain within our databases, access logs and other records, which may or may not contain such personally identifiable information. The residual information will not be used for commercial purposes. However, we may use that information, from time to time, to recontact former members or visitors to the Rural World Site in certain limited circumstances - for instance, if required to do so by law.

    12. Queries

    If you have any queries about this privacy policy, please write to us at or write to us at Rural World, 4 White Hart Close, Billesdon, Leicester, LE7 9AU

    General Advertising Policies including terms, cancellations and refunds provides an advertising and directory for third-party websites and businesses as a service to our members, clients and visitors. By purchasing advertising or directory space, you agree to these terms and conditions. The advertising provided is text, graphical, or a combination with a hyperlink or text URL which directs visitors to the advertisers website or email address. Some advertisements may also include other contact information such as physical address or phone number.
    Please note we do NOT allow POP- UPS or POP-UNDERS - There will be no exceptions!

    Acceptable Ads:

    We accept advertising for family friendly sites only. reserves the right to reject or terminate any advertising that fails to conform to applicable laws and regulations, policies, the public interest, or that it deems to be inappropriate for any reason. We may reject or remove any advertisement for a website which is not functional.

    Should we decide not to accept your advertising or directory listing, your full payment will be refunded through Protx. If after your ad or listing has been displayed, we find it conflicts with any of these policies you will receive a refund for the unused portion of your fees. The refund of all or part of your fees shall be the advertiser's sole remedy for termination of this agreement.

    Ad and Listing copy

    The scheduled start time of the ad or listing will be five days following the receipt of the ad or listing from the advertiser. The advertiser will supply all text and graphics for the ad. Ads must meet the size specifications as listed on the order page for the ad. We will not accept advertisers who promote illegal activity. Examples would include child pornography, pornography, libel, or material that infringes on any intellectual property right.

    All ad packages are prepaid


    We accept credit card/debit card/bank transfers through Protx
    We accept money orders, cashier's checks, personal checks or payment from credit card or debit card through Protx .
    Ad and listings cannot go up until payment is received/cleared.
    Email Webmaster For snail mail info
    All Advertising must be approved! requires five business day lead time for testing purposes.
    Description of Service: provides you with the ability to purchase advertising space or a directory listing in which your ads and listings will be quickly displayed across upon completing your purchase.

    Terms of Use: will not accept any ads that (a) contain any adult content, or lead to a site that contains or links to sites that contain any adult content of any kind; (b) are slanderous or defamatory; (c) are illegal in any way; (d) are violating any person's and/or company's trademarks and/or copyrights; (e) are promoting spam, warez, chain letters, hate, violence or discrimination against any ethnic groups of any kind.

    Ad Removal: reserves the right to remove (delete) any ads that we deem to be inappropriate. NO REFUND WILL BE GIVEN.

    Ad Deactivation: reserves the right to deactivate any ads that do not conform to our guidelines. A deactivation notice will be sent to give you the opportunity to revise your ad.

    Results are NOT GUARANTEED: As with any advertising opportunity, your results are not guaranteed. Success with ANY advertising opportunity is a result of hard work, time and a variety of other factors. No express or implied guarantees of income are made when purchasing advertising space through

    Not all banners are rotated on all pages.

    Fees are NON-REFUNDABLE: Advertising and directory listing fees are non-refundable and do not guarantee a return on your investment.

    Limited Ad Space: As strives to provide you with the best advertising space for your money, we cannot guarantee your ad and listing impressions will be displayed within a certain time period. The number of impressions per day will depend on the number of advertisers and the number of page views each day. Ads are displayed according to the page content and the keywords selected for each ad.

    Acceptance of Terms: By placing an advertisement on, you are agreeing to our Terms & Conditions. requires that all third-party served rich media campaigns must have alternate GIF versions of creative available. Materials for rich media ads must include code that calls for the following:
    The link must target a new browser window
    The code must define the dimensions (i.e. width and height) of the banner. Dimensions cannot be different from the ad unit's pixel size. The pixel size is a maximum and also a minimum. will endeavor to implement all third-party served rich media ads, but retains the right to limit the amount of development time spent per ad. is not responsible for developing programming scripts to ensure compatibility with third-party serving software. Any materials necessary to insure compatibility must be provided by advertisers or their third-party serving agent.

    Default banners must either be animated GIF versions of the advertiser's campaign or a pre-approved PSA.

    Currently, is not able to third-party serve ads for streaming video. reserves the right to terminate a campaign at any indication that it is not being properly served.

    If you make income claims

    In order to make an income claim in your ad (such as "earn 500 a week" or "become a millionaire") you will need to show evidence that most representatives or your company have reached that income. If you cannot substantiate the claims, please simply reword your ad to read something like "earn up to 500 a week" or "potential to become a millionaire."

    Website obligations

    The advertisement will be displayed with or without rotation for a specified period of time on the website. will use reasonable effort to maintain the site and display the advertisements 24 hours per day during the term of the agreement. warrants that it will make a reasonable effort to perform its services under this agreement in a competent manner. does not warrant that it will be able to correct all reported defects or that use of the website, advertisement, or that the hyperlink to the advertised site will be uninterrupted or error-free. makes no warranty regarding features or services provided by third parties. disclaims all implied warranties including without limitation, the warranties of merchantability, non-infringement of third-party rights, and fitness for a particular purpose.

    Intellectual Property Rights

    Each party to this agreement owns its respective website and the material and content on its website. Advertiser grants the nonexclusive license to set up and display the customer's advertisement and to link to the advertised site during the scheduled time period for the ad. Nothing else in this agreement grants to one party any right, title, or license to the other party's intellectual property rights.'s liability

    Advertiser agrees that liability for any error in displaying the advertisement or any failure to provide services shall not exceed the advertising fee paid by the customer. If is unable to display the advertisement at any time during the term of the agreement due to acts of God, war, riot, strikes, system or transmission failure, or for any other reason beyond its reasonable control, such failure to display the advertisement will not constitute a breach of this agreement; provided, however that the customer may terminate this agreement if such failure to display the advertisement continues for more than twenty (20) days.

    If such failure to display the advertisement is caused by an act or omission of the customer, shall be entitled to full payment of all advertising fees.

    If such failure to display the advertisement is not caused by an act or omission of the customer, but a failure of to meet its obligation, will allow a pro rated reduction in the advertising fees.

    In no event shall be liable, whether in contract, tort (including negligence), or otherwise, for any indirect, incidental, or consequential damages (including lost sales or profit, lost data, business interruptions or attorney's fees) even if notified in advance of such possibility.

    Advertiser Warranties

    The advertiser warrants that the advertisement is truthful and will not violate any foreign, federal, state or local law or regulation; will not infringe or misappropriate any copyright, trademark, patent, trade secrets, publicity or privacy rights of any person or third-party in any jurisdiction; does not contain any material which is unlawful, harmful, abusive, hateful, obscene, threatening or defamatory.

    Advertiser agrees to defend, indemnify, and hold harmless its officers, directors, sub-licensees, employees, and agents from and against any claims, actions or demands, including without limitation reasonable legal and accounting fees, alleging or resulting from the breach of the warranties in the advertiser warrantees section.

    Changes to advertisement

    In most instances, changes to the advertisement will not be made unless agreed upon prior to purchase. will consider changes to advertisements on a case by case basis and make only those it deems necessary to fulfill this agreement (for example, a change to the advertiser's website url). Failure to grant requested changes does not constitute a breach of this agreement.

    Cancellation Policy

    Ads and directory listings that are scheduled for specific time periods (banner ads and community offers ads) may be cancelled and refunded in full if the cancellation is requested at least 5 days before the scheduled time. Refunds requested within 5 days of the scheduled ad will be granted only if the ad is sold to another party. No refund shall be granted after the ad has been displayed. Refunds are made through Protx and the customer shall be responsible for any and all Protx fees associated with the refund.

    Ads that are not scheduled for a specific time period may be cancelled and refunded in full before the ad is displayed. No refund shall be granted after the ad has been displayed. Refunds are made through Protx and the customer shall be responsible for any and all Protx fees associated with the refund.


    This agreement shall be governed by and construed in accordance with the laws of the United Kingdom.

    Policy changes reserve the right to make changes to these policies and encourage you to review the privacy policy each time you purchase advertising.


    If you have any questions, please contact Rachel Squires on 07809 762 926 or by
    email or by post to 6, Gooding Close, Leicester, LE3 1BS.